VNVISION.NET- "its about you" The First Asian American Network built on culture and tradition | evolved

TR3GROUP
1. HoustonVietOutreach.doc
2. TR3Clients.doc
Chopstix goodeatz, soreal cruobics, mscustoms, uh internship, what the pho, viet point,
UNIVISION KHLM 43.3 | www.uvnision.net | PO BOX 708, Alief TX 77411 Focus 1. Vietnamese local community 2. Corporate America 3. Main Steam Future: launch in Santa Ana, San Jose, Orange County Asian American Network – features program in both english/vietnamese Alliance with California – Little Saigon TV Interests: Car Dealerships Shows Contract with Houston Dynamo Soccer to broadcast on Channel (15 games) Program 1.News 2.Etertainment 3. Mtkg Shows 1. Technology Guy 2. Art Show 2k – Digital Art Design using coral 3. The View-namese 4. Round Table News 5. Talk Pho Launch Date November 2009 Launch Gala – November 27, 2009 Ocean Palace Competitors 55.2 57.3 Marketing design team current working on- Media Kit Press Kit Package ( Commercial ($60/30secs) 6-12am ($30/30 secs) 12-6pm)
1. NOTES
• Objectives • Mission • Keys to Success
1. • set targets • collect all your ideas • Plan for the future of your enterprise, and • verify that your idea for a TV Station and Broadcasting Consultant business is realistic and workable or not • Decide whether or when your business will be commercially viable. • Bring together your ideas and research into a structured format. • Clarify your business purpose to yourself and communicate it to any partners or staff. • Predict future scenarios and pitfalls and address them before they threaten the success of your business. • Set out the strategy for your business, and particularly your marketing strategy. • Set targets and objectives, including sales and financial targets, so you can monitor your business' performance on an ongoing basis.
  1. * Economic Growth projects ethnic multi cultural marketing Buying power $454.9 billion 2007 * 75% of Asian-Americans have gone online at one time or another.” The number of Asian American internet users is estimated at over 5 million, * Asian Americans and Pacific Islanders had a median income of $55,521 * To help visitors determine whether they want to return to your website.
  2. Promote/Market TV Station & Broadcasting Consultant Business
2. • Your Marketing Strategy • Your Pricing Strategy • Your Promotion Strategy • Your Distribution Strategy
  1. Key Components of a Marketing Situation Analysis: * Company and Product History * SWOT Summary * Company/Product Marketing History * Product Evaluation (SWOT) * Consumer Evaluation o Market Share o Sales o Demographics, Psychographics o Product Information * Competitor Evaluation o Advertising and SWOT analysis * From this, your IMC Plan, Objectives and Strategy are Developed. These involve: * Marketing Goals o Strategic Focus and campaign focus o Alignment with objectives o Relations with other product and services * Target Market o Communications Objectives * Communications Objectives o Quantitative and Qualitative Objectives o Creative Strategy and Concepts * Media Objectives and Strategy o Reach, Frequency & Timing, consumer aperture and population base o Strategy for media channels to be employed o Budgetary aspects
Business Plan
1. 1. Market Research 2. Plan 3. Implement (Collateral material and media kit) 4. Evaluate Results
Marketing/Consulting
1. Branding
  1. * Develop your media kit * Your company backgrounder * A Facts Sheet * Press releases and/or Media Alerts * Pitch letters
  2. An important aspect of public relations is getting the media to cover your organization. This usually starts with having your collateral professionally developed before approaching the media. Cultural Marketing Communications and Urban Reach Public Relations provides comprehensive Integrated Public Relations professional services, including:
2. PROMOTIONS
  1. Launch VNVISION Netowrk
  2. Launch Party November 27,2009
  3. involves collaboration with planners who launch themed parties with diverse guests including celebrities, stylists, costumers, makeup artist, producers and studio executives, and parties attended by magazine editors and the press.
  4. maximize CAT TIEN as entertainmer/face of VNVISION
  5. Guest List - Networking - Invitations
  6. * Integrate your products into the lifestyles of key popular culture influencers in the Entertainment Industry * Align your product with high profile events that target your intended demographic market * Provide access to celebrities generally unreachable through traditional marketing channels.
3. MEDIA ADVERTISING, BUYING, PLACEMENTS
  1. Television Product Placements Clients can have their products personally distributed to the actors, stylists, set directors, costumers, and prop masters on today's most popular TV series. Having your product in the wardrobe and prop closet greatly increases it's opportunity for on air usage. Supporting these product exposures, the stars of these shows are also gifted with the same items to use in their personal lives.
  2. Whatever the medium, we can create and place your ads in the appropriate media to deliver your company's message. Improve the effectiveness of your marketing or public relations promotions by integrating display magazine, newspaper, radio advertising, and other creative media campaigns and increase interested visitors to your website.
4. INTERNET
  1. VNVISION.NET (internet marketing)
  2. Internet marketing leverages the time and reach aspects of the internet to provide a wider audience reach while at the same time targeting your message to those persons most interested in what your organization is about. Web site accessibility is no longer an option, but a necessity in today's communications environment. It is especially important to have both a website and an internet marketing strategy in order for your products, company and brand to be found by all potential customers. Being strategically present on the Internet can give you a competitive edge. At the same time, the absence of your presence on the Web means that since customers can't find you, they can instead find your competitors.
    1. * So that potential customers can find you. * So that the press and media can find you. * To provide visitors with relevant information so they consider you a credible source. * To help visitors determine whether they want to return to your website.
TV PROGRAM
1. Project Manager
2. Raw Talent
3. Automotive Show - LUXRIDEZ.COM
4. Chopstix Local Good Eats
5. TalkPho
VNVprogram.doc
Broadcasting Info-mmercials
1. Legend of Yin and Yang
2. real estate listing
3. Museum tour: Terra Cotta Warriors
4. Political Campaign